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9 Marketing Ideas on Navratri for Nutritionists

Here is a handy checklist of ideas for nutritionists to market themselves over Navratri.

After the image, you will find detailed explanation, ideas and examples for each of the points.

9 Marketing Ideas for Nutritionists on Navratri by ZestMD

9 Marketing Ideas on Navratri for Nutritionists

#1 Create a Special Service

The Navratri is a time when most people focus on making diet changes. They observe a lot of restrictions, and that means they are already engaged in taking out time and care to monitor what they eat.

This makes it the best time for anyone to start on their diet program. The inertia which keeps people away from starting a diet plan is broken in Navratri – the focus and support for diet changes is already in place.

We recommend creating either a 9 day program, or to create a one month program which starts with Navratri.

#2 Blogs & Recipes

There is a huge spike in the search for recipes for Navratri. As discussed, there is a focus on food during this period and people want to try new things and also want to include healthy options.

This means it  is a great opportunity for nutritionists to benefit, and to get their brand in front of people.

Another great benefit of this is the fact that these recipes and blogs would continue to help your marketing every Navratris – twice a year!

 

#3 Share your food

Are you fasting as well? If yes, then it is a great time to connect with your audience on social media. Share what you are eating with your followers on social media.

You can share it as a photograph or a short video.

This helps people to connect with you at a personal level, and also they develop a trust that this nutritionist practices what she preaches! This trust will go a long way in building your brand.

 #4 Special Needs Group

The fasting in Navratri has a religious value for many, and they really desire to keep the fast. But then certain medical conditions could pose challenge for people and they may be afraid to keep fast or worse, they may keep fast and it could lead to health risks.

Consider people with following special needs:

  • Diabetic patients
  • Patients with Hypertension
  • Pregnant & Nursing Mothers

How can you focus on needs of these special groups? Maybe create a guide for them as a blog post, or have a dedicated day for discussion around only one specific medical condition and what they need to focus on during fasting. You may create a Myth v/s Fact style content for social media.

Ideas to focus on these special groups are many – what is needed is for you to focus on them!

 

#5 Newsletter

Send a newsletter to everyone who ever enquired with you over past 5 years! Anyone who enquired with you ever, certainly has atleast a small intent to make healthy lifestyle changes. You should embrace every opportunity to connect with them.

Best way is to consistently add value to them. Share your expertise. This way you are assured that whenever they do think of consulting a nutritionist, they will definitely consider enrolling with you.

With your ZestMD account it is really simple and easy to do – you have all records of each and every person who ever enquired handy, and the nifty Newsletter tool helps you send out the email.

You will be surprised how many conversions you can get simply through regularly sending out newsletters.

 

#6 FB Live 

Facebook Live is another channel that should be must do on your social media check list. It has multiple benefits:

  • Video = Deeper Connect: When you share and connect with audience over a video, they gain a higher level of trust on you, and they are able to directly connect with your personality.
  • Greater Reach: Facebook loves Live videos. It is one of the product that Facebook is really pushing. So a Fb Live video is shown to more people than say a regular video uploaded on your FB page or any other post.

#7 Engage

Take part in conversations everywhere. Don’t just post on your page – but visit groups on facebook or other websites and engage in meaningful discussion. There may be people who are asking a certain question – interact and share your inputs.

Even on your page post things which encourage conversation. Like you can put a photo of your lunch and ask, audience to put photo of their lunch in comments. Or ask people what is the issue they are facing with fasts, or what are the positive things they are feeling after 4-5 days of fasting.

#8 Bring Back Old Clients

Did you have clients who consulted you, who set out on their healthy life and completed the program? Get them back.

Have a special 9 day plan for them – just to reset and help them back.

It is ideal for clients who may not need long diet consultations any longer with you – or also for those clients who don’t think they need consultation any longer, but once they join this 9 day plan with you they may want to continue on a longer duration.

This reconnect also helps you to get testimonials, reviews and referrals from these old clients!

#9 Be Consistent

This is one point I can not emphasise enough. We see nutritionists who may put one single post of ‘Happy Navratri’, and would then look back and feel that my campaign of navratri brought me no results.

If you are going to do this, do it consistently.

Run the campaign for full 9 days! Don’t stop. Plan it well, and execute it!

 

Your efforts to get clients are online – and if you don’t have a clinic online then you are losing clients every day! Every nutritionist needs an Online Diet Clinic. Get one at www.zest.md today! 

 

As always, I am reachable at [email protected] – if you have any questions, then write to me.

If you use these tips and want us to have a look and come encourage you, just add #ZestMD to your posts on Instagram/ Facebook/ Twitter and we will come to cheer your efforts!! 🙂

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Knowledge Series Online Nutrition Business

8 Marketing Ideas for Nutritionists on Women’s Day [Infographic]

International Women’s Day is celebrated on March 8 every year.

This day has a huge potential for dietitians and nutritionists to charge up their marketing activities. The infographic below provides 8 Ideas that every nutritionist can use to power up her marketing efforts.

8 marketing ideas for nutritionists on womens day by zestmd

Get your online Diet Clinic

 

8 Marketing Ideas for Nutritionists on Women’s Day 

Idea #1 : Get Personal
People connect with people. This is an excellent opportunity for you to connect directly with your audience – to transcend from connecting as a brand to now connecting as an individual to your audience.

You may connect and share your own journey – maybe share your own struggles with health and how you overcame them. This surprisingly increases the connect – people tend to connect more with people whom they realize are not perfect, but still overcame obstacles to get things right.

You might also want to cover topics relating to women, work, and family balance. Do you run your own business? It would be great to share your story and journey. Remember, while you share this you are also sending out a message that you are helping a lot of clients with their health issues, and that increases clients’ trust on you.

Sharing on topics outside the main topics of health also helps you reach in communities or connect with audience who would not have connected with you solely for diet and nutrition related content.

Idea #2. Open Up 
Another very engaging way to connect with audience is to hold an AMA (Ask Me Anything)

Let your audience ask you any question and you can answer those. This can work in multiple ways – you may put a Tweet or a post on Facebook and ask people to ask You questions. Now you may either reply to questions as a reply to their comments/ posts or you may simply get on video and answer the questions you received.

Holding an AMA over a focused 1 hour period is highly recommended. An increased interaction in a short duration tends to have a higher reach than answering same number of questions spread over the whole day.

Idea #3 Share Her Story 
You may also consider to bring your clients into spotlight.

Give them a platform to share their own stories. Let them share about their life, obstacles and anything else that they really believe in. Clients may like to share on how correct diet and regaining health made a much bigger impact on their lives beyond just losing weight or looking better.

These real heartfelt stories go a long way to create a connect. These are much better testimonials than Before-after photographs.

Another benefit is that the featured client is likely to share their story among their social circles – this gets you referrals without being pushy.

Idea #4 Help Her

You may consider extending a discount on your services on this day.

Many people need that slight push to take the final step and actually begin their healthy journey. A discount on this date could act as that little push.

This also acts as a way to monetize and bring more returns from all your marketing efforts on this date.

Idea #5 Talk to Her
If photo is worth a thousand words, then video is certainly worth a million words!

Go live on Facebook and talk! Connect with your audience.

Video is a great trust building tool – once they see  and hear you, they have a chance to form a connect with you and take the leap to consult you.

Idea #6 Write for Her 
Write a blog or an article on your Zest.MD eClinic on any topic relating women’s health, nutrition or issues like body image issues etc. It is even better if you do a series of blogs, like say, instead one blog on PCOD you may create a series of blogs relating to PCOD and weight loss, Getting regnant with PCOD, PCOD in teens etc.

Blogs help you on an ongoing basis. Firstly a blog written on ZestMD tool is optimized for search and sharing, that means that this blog would continue to get you readers even years from now.

Secondly, when visitors are coming to your Zest.MD eClinic, they would get to read about your expertise and they are likely to register with you having read your blogs.

Do remember to share the blogs you write! Ideal blog is 500-700 words. Anything less than 200 words may not be very useful.

(Another thing you can do is that include links to your blogs in the automated email follow-ups. You know Zest.MD has section where you can create rule based emails for automatically following up with clients – add a few emails with your new blog posts! These automated follow-ups have helped dietitians increase their conversions by as much as two times!!)

Idea #7 Get in Touch

This is a perfect opportunity to write and connect with any one who may have enquired with you for services in past 5 years!! You may send an email or send them an SMS.

If you are using Zest.MD, it is obviously very simple to do this – just use the newsletter tool and connect with anyone who ever enquired with you. What you may also want to do is filter the contacts based on whether they enrolled with you or if they began payment process but left it midway or send a separate email to clients who enrolled for a service with you but are not currently consulting you.

If you are not using Zest.MD, then I hope you have handy list of every person who ever enquired with you – it is time to connect with them.

Idea #8 Get Social

All the above ideas would fall flat if you do not engage in conversation online.

Post and share on all platforms – create posts, share short videos or whatever you want to do, but do share. (Do not forget LinkedIn & Whatsapp 😉 )

Beyond sharing your own content, engage with content of others – content posted by your clients or posts in groups.

And remember, to share links of Zest.MD Online DIet clinic on social media – that is how you can convert interactions into payments.

Bonus Idea: 
It takes effort to start and execute a campaign, and to get maximum benefit from it remember to not limit yourself to just one day.

Extend the campaign over 3-7 days and include a weekend in the campaign.

Many other brands would stop their content after 8th March, and social media clears up with lesser fresh content on the topic. By running a campiagn over a 3-7 day period you are able to maximize your return from the campaign.

 

I hope this helps you. If you use any of these ideas, then I would be very happy to hear from you how it went for you. Just leave a comment below.

Add a Tag #ZestMD on any of the social media where you use these ideas, we would be extremely happy to see your work.

 

If you have any questions, write to us at [email protected]

 

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Success Stories Women's Day - Inspiring Entrepreneurs

Women Entrepreneur #​11​, Inspiring Story Of ​Nutritionist Neha Chandna, Mumbai

Becoming a dietician was by chance.. It all started with topping in my 10th Standard and not wanting to be a doctor or engineer.. Food being a great matter of interest for me, I chose this stream.

After my masters I started my own practise and am associated with a lot of health and wellness brands and companies now. I write, speak, share and empower to people to take charge of their own health..because everything follows with good health.

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